Buttonwood was formed in 2012 when the promise of cloud computing was compelling but lacked the maturity to truly disrupt enterprise IT. Benefits relating to increased agility were offset by complex consumption methods, poor operational control and the lack of financial transparency.
At Buttonwood we thrive on the disruptive nature of cloud, but we rail against proprietary access methods that result in vendor-lock. We believe in a transparency that guarantees contestability across all cloud providers. We also believe that informed choice is the keystone to success for any hybrid cloud strategy.
Our response to these challenges was to develop products to help build and secure the hybrid enterprise with cloud choice, financial governance and operational control.
Buttonwood is eliminating cost and complexity associated with hybrid cloud architectures by focusing on open standards, beautiful design and radical simplicity!
Buttonwood’s core values are:
We have an unrelenting focus on simplifying cloud consumption through seamless integration and beautiful design.
Trust Through Transparency
We provide the enterprise with full visibility and control of cloud services at financial and operational levels.
We are vendor agnostic. We believe that success will only be achieved through unwavering independence.
We built the Buttonwood Cloud Exchange to solve problems as they presented through the lens of the enterprise.
Less Australians are completing ICT degrees, yet thousands of new jobs are created in the industry each year. Talk about a talent gap. And it’s not just about work opportunities. Now, more than ever, tech skills are day-to-day life skills.
Cloud Heroes take ownership of cloud and its challenges with confidence and integrity. Today you have helped to equip young Australians to join you in the cloud and contribute to the industry.
Tech 2 Kids is starting at the grass roots, creating a level playing field by giving all kids access to learn about technology. Putting technology tools in children’s hands now to help fill that gap in the future.
Buttonwood’s co-founders represent the yin and the yang of the talent and ingenuity that was required to make the Buttonwood Cloud Exchange a reality. Allan King brings the infrastructure expertise while his collaborator Damien Jolly has the software engineering background. Both are IT veterans with more than 23 years’ experience and have collaborated on sideline start-ups over the years.
Allan and Damien keenly track IT, learn from new trends and anticipate opportunities, which combine well with their unrelenting focus on simplifying the innovation of cloud and how it can better serve the enterprise.
In 1998, Allan launched the successful systems integration company, Infront, which saw early success in the emerging markets of enterprise storage, data protection and virtualisation. Today, Infront is a recognised leader in hybrid IT with many local and regional awards.
Allan proudly represents the Australian IT industry by actively participating in a number of vendor advisory councils. In 2014 he was inducted into the Australian Reseller News (ARN) Hall of Fame.
A vision without execution is a daydream. Welcome to the the reality that is Buttonwood!
In 2011, Allan believed strongly that organisations would need help navigating the complexities of cloud as they related to choice, governance and integration. Damien, a solutions architect was intrigued by the challenge of building a ‘brokerage company’ in an emerging market. So, Buttonwood was born!
The name Buttonwood was chosen to honour the success of the New York Stock Exchange (NYSE). In 1792, 24 Brokers signed an agreement to form the worlds first exchange. This agreement was signed under a Buttonwood tree.